How to Avoid Turo’s 25% Fee: The Ultimate Guide for Small Hosts

How to Avoid Turo’s 25% Fee: The Ultimate Guide for Small Hosts

October 21, 20252 min read

Why Turo’s Fees Crush Your Profit

Turo takes 25% of every booking. If you bring in $10,000 a year, $2,500 instantly disappears—money that could cover repairs, upgrades, or just boost your bottom line. For small hosts managing fewer than 10–15 cars, these fees hit the hardest. Every dollar counts.
Pain Point Example:
Book on Turo: $75/day, lose $18 to fees
Book direct: $75/day, keep it all

How Do I Keep More of My Money?

Yes, there’s a straightforward answer: switch to direct booking using specialist fleet management software built for small hosts. With tools like 1Now, you keep 100% of every reservation, and payouts land in your account instantly via Stripe.
No multi-week payout delays
No hidden platform fees
Full control over pricing and extras

Easy Setup—No Tech Skills Needed

If you can list a car on Turo, you can launch your own site. Onboarding is guided and fast—most hosts go live within 48 hours (sometimes same-day):

  • Enter car, pricing, and details

  • Link your payment processor

  • Go live in 1–2 days, not weeks

Mobile-first dashboard and support mean even new hosts are covered.

Insurance, Agreements, and Legal—Handled

Direct platforms like 1Now automate nearly every headache:

  • Insurance: Every renter is required to verify insurance; integrations with Canopy Connect and Bonzah offer trip insurance and verification instantly.

  • ID Verification: Third-party integrations (Stripe, Vouched) prevent fraud.

  • Agreements: Auto-generation of rental agreements, with pre-filled details from IDs and insurance—protects you in disputes.

No paperwork nightmares. No guessing. Just compliance and protection.

To avoid Turo’s 25% fee, use direct booking software that automates payments, insurance checks, and agreements—keeping all earnings in your account.

Real Host Results & Quotes

  • “I have made $13,250 in extra revenue through direct bookings.” — Ehoma Rentals

  • “Every month, I lost $800 in fees until I went direct.” — First-time Host, Reddit

Objections Solved: What About Taxes, Deposits, Payment?

  • Tax, deposit, and promo systems are built in—set per-city profiles, hold deposits by vehicle or class, and use coupons to drive repeat business.

  • Payments route directly to your account. Stripe integration means seamless, fast cash flow.

  • No tech skill required—support guides hosts step by step.

Make More Money

Launch your direct booking site now

Book a Free Call

Personal walkthrough, fast setup

Back to Blog